As I continue to navigate the brave new world of independent film distribution, it occurs to me that we have reached (or are close to reaching) a tipping point.
One of the presenters at the independent film symposium held in conjunction with the recently completed LA Film Festival was Nolan Gallagher, the founder of Gravitas Ventures. Gravitas is a VOD distributor and they’ve become a major player over the last few years in independent film distribution. One of the facts he presented was the current size of the VOD cable market. In other words, the number of homes in the U.S. who have VOD capability either through their cable companies, their phone companies, or their satellite companies. It’s 50,000,000!
That is an astounding number. And more importantly, it can now make VOD a viable and credible piece of a independent film’s distribution strategy. In fact, there are an increasing number of independent films using VOD as their initial, and even their primary distribution mode.
This distribution method is particularly attractive to low-budget films with genre appeal and the deals being offered by a number of VOD distributors are very attractive.
Moreover, the prospects appear to be even better in the future as the number of homes with VOD capability continues to expand.
Stay tuned as we explore the possibilities.
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